What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies
- Creator: Aldhamiri, Ali , Carlson, Jamie , Vilches-Montero, Sonia , Rahman, Syed Mahmudur , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2024
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
- Creator: Olivier, Lizette , Carlson, Jamie , Rahman, Syed Mahmudur , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2022
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
- Creator: Rahman, Syed Mahmudur , Carlson, Jamie , Gudergan, Siegfried P. , Wetzels, Martin , Grewal, Dhruv
- Resource Type: journal article
- Date: 2022
SafeCX: a framework for safe customer experience in omnichannel retailing
- Creator: Rahman, Syed Mahmudur , Carlson, Jamie , Chowdhury, Noman H.
- Resource Type: journal article
- Date: 2022
Engaging Gen Y customers in online brand communities: a cross-national assessment
- Creator: Carlson, Jamie , Rahman, Syed Mahmudur , Rahman, Mohammad M. , Wyllie, Jessica , Voola, Ranjit
- Resource Type: journal article
- Date: 2021
Measuring customers’ perception of omnichannel retail quality and assessing its impact on customer engagement
- Creator: Rahman, Syed Mahmudur
- Resource Type: thesis
- Date: 2019